As the eyelash extension trend began spreading globally, our founder became deeply concerned about the disorder in the market. While the popularity was soaring, safety in both products and application techniques was being neglected. The industry was driven by trends, with little regard for customer wellbeing.

Our founder witnessed numerous troubling incidents between eyelash salons and their clients firsthand. These experiences made it clear that something needed to change in the industry.

Founded in Osaka, Matsukaze was born from a powerful conviction: "Real beauty around the eyes should be based on safety first, and then infinite possibilities." This wasn't just a business opportunity – it was a mission to transform the industry.

Matsukaze began with two clear objectives: developing truly safe products that professionals could trust, and educating the market about proper application techniques. The journey wasn't easy, but our dedication to these principles has helped us grow from a small workshop in Osaka to an international brand trusted by professionals worldwide.

What sets Matsukaze apart is our unwavering commitment to Japanese craftsmanship. In a world of mass production, we maintain the meticulous attention to detail that Japanese manufacturing is renowned for:

• Each lash undergoes multiple quality inspections before packaging
• Our manufacturing facility maintains cleanliness standards equivalent to medical requirements
• Our specialized "tip taper process" is performed with high-precision instruments

"Overwhelming finesse" and "Unparalleled quality" aren't just marketing phrases – they represent our dedication to excellence. When professionals choose Matsukaze, they're choosing products crafted with pride and precision that only Japanese manufacturing can deliver.

From the very beginning, we've believed that true beauty should never come at a cost – not to our clients, not to professionals, and not to our planet. Today, we're proud to expand our "Better and safer" philosophy to include environmental responsibility:

• 100% free from animal testing at every stage of development
• Though our products may be called "Sable" or "Mink" (industry terms describing the look), the lashes are made from PBT (Polybutylene Terephthalate)
• All our PBT lashes are chosen for their softness, durability, and ethical sourcing

• Our factory implements energy-efficient equipment, reducing our carbon footprint
• We continuously research sustainable alternatives for our packaging

This commitment isn't just about meeting trends – it's about leading the industry toward a more sustainable future while maintaining the exceptional quality our professionals expect.

Our goal remains unchanged: to help practitioners around the world deliver satisfaction and happiness to their clients through the highest standard of products and education.

We believe that when professionals succeed, their clients thrive, and the entire industry moves forward. That's why we invest heavily in educational resources, technical support, and continuous innovation.

When you choose Matsukaze, you're not just buying products – you're joining a global community committed to better, safer, and kinder beauty practices.

"Better, safer and kinder to our planet"
This belief has been and will continue to be our legacy.